Ron Jon Surf Shop: The World’s Largest Surf Store

If you’ve ever cruised down Florida’s iconic A1A Beachfront Avenue and found yourself in Cocoa Beach, chances are you’ve seen it—the massive, colorful, and unmistakable Ron Jon Surf Shop. Known worldwide as the largest surf shop on the planet, this place isn’t just a store—it’s an experience. Whether you're a seasoned surfer, a boogie-board enthusiast, or someone who just likes the idea of surf culture, Ron Jon Surf Shop has something for everyone.
But Ron Jon is more than just retail therapy. It’s a landmark, a piece of surf history, and a hub of coastal culture that’s been drawing visitors since 1963. From the towering surfboard displays to the Surf Museum and the legendary Kelly Slater statue standing proudly out front, every inch of this place tells a story.
So, grab your flip-flops, slap on some sunscreen, and let’s take a laid-back stroll through the legend of Ron Jon Surf Shop. Ready? Cool. Let’s paddle out.

Introduction to Ron Jon Surf Shop

When it comes to surf shops, Ron Jon Surf Shop isn’t just a leader—it’s THE leader. It all began in 1959, in the small coastal town of Ship Bottom, New Jersey, thanks to one passionate entrepreneur: Ron DiMenna. What started as a modest surfboard sales business quickly grew into something much bigger—an internationally recognized brand with its flagship location in Cocoa Beach, Florida.
Cocoa Beach, often referred to as the surfing capital of the East Coast, is the closest beach to Orlando, making it a popular stop for tourists looking to escape the theme park crowds. And nestled right there, along A1A Beachfront Avenue, you’ll find the 52,000-square-foot wonderland that is Ron Jon Surf Shop.
Open 9 AM to 11 PM daily, this store isn’t just about selling gear—it’s about creating an experience. From surfboards and skateboards to wetsuits, bikinis, sunglasses, and even ghost boards (yes, transparent surfboards that look straight out of a sci-fi movie), this place has it all. And if you’re new to surfing, no worries—they’ve got a surf school right here to get you started.
Oh, and don’t forget to snap a selfie with the Kelly Slater statue out front—a tribute to the greatest surfer of all time and Cocoa Beach’s very own hometown hero.

The History Behind Ron Jon Surf Shop

Every iconic brand has an origin story, and Ron Jon Surf Shop is no different. It all started back in 1959, in Ship Bottom, New Jersey, with one determined guy: Ron DiMenna. Ron wasn’t your typical businessman—he was a surf enthusiast with a passion for the beach lifestyle and an entrepreneurial spirit to match.

The Visionary Founder: Ron DiMenna

Ron DiMenna wasn’t aiming to build a global brand when he started. He simply wanted to sell surfboards. He purchased his first surfboard wholesale, sold it for a profit, and realized he was onto something. The idea was simple: provide high-quality surfboards and gear to people who shared his love for the waves.
But Ron wasn’t just about making sales—he was about creating a surfing community. His approach to customer service, his understanding of what surfers truly needed, and his ability to capture the spirit of surf culture set the stage for something much bigger.

From Ship Bottom to Cocoa Beach

In 1963, Ron expanded his vision beyond New Jersey and set his sights on Cocoa Beach, Florida—a hotspot for surfing on the East Coast. Back then, Cocoa Beach was just starting to gain popularity as a surf destination, and Ron’s timing couldn’t have been better.
With Florida’s year-round sunshine and consistent waves, it was the perfect place for a flagship store. What started as a single storefront grew into the 52,000-square-foot retail paradise we see today.

Key Milestones in Ron Jon's Growth

• 1959: Ron Jon Surf Shop was founded in Ship Bottom, New Jersey.
• 1963: The first Cocoa Beach location opened.
• 1990s: The shop expanded to multiple locations across the U.S., including Florida, South Carolina, Maryland, and Alabama.
• 2000s and Beyond: Ron Jon Surf Shop became a globally recognized brand, with merchandise appearing in pop culture and even being spotted in places like the Mir Space Station.

Ron Jon’s journey from a tiny surfboard shop to an international surf empire is a testament to Ron DiMenna’s vision and passion. And while Ron himself remains something of a mysterious figure—rarely giving interviews or appearing publicly—his legacy lives on in every wave ridden with a Ron Jon surfboard.

Exploring the Cocoa Beach Flagship Store

If there’s one place where the spirit of surfing comes alive, it’s the Ron Jon Surf Shop flagship store in Cocoa Beach, Florida. This isn’t just a shop—it’s a 52,000-square-foot temple to surf culture. Open every day from 9:00 AM to 11:00 PM, it’s a must-visit whether you’re a seasoned surfer, a curious tourist, or someone just looking to embrace the laid-back beach vibe.

Location and Accessibility: Right Off A1A (Beachfront Avenue)

You can’t miss it. Perched right on A1A Beachfront Avenue, Ron Jon Surf Shop greets you with its bright colors, massive signage, and a sense of adventure before you even walk through the door. It’s the kind of place you spot from the car, slam on the brakes, and say, “We’ve got to check this out!”
And don’t stress about parking—there’s plenty of space on both sides of A1A, along with easy access to Cocoa Beach Pier just down the road.

The Immense Retail Space: Over 52,000 Square Feet

Walking into Ron Jon feels less like entering a store and more like stepping into an amusement park for surfers. The two-story space is packed with everything you could possibly need for a day at the beach—or a lifetime chasing waves.
From surfboards and skateboards to wetsuits, swimwear, and even beach chairs, this place has it all. There’s even a section dedicated entirely to sunscreen and sunblock because, let’s face it, Florida’s sun doesn’t play around.

Must-See Attractions Inside the Store

The Iconic Ron Jon Logo and Merchandise

One of the first things you’ll notice is the endless display of Ron Jon-branded merchandise—t-shirts, hoodies, hats, stickers, and more. That classic Ron Jon logo is instantly recognizable and has become a badge of honor for beachgoers around the world.

Ghost Boards: The Transparent Marvel

Ever seen a transparent surfboard? At Ron Jon, you will. Known as ghost boards, these surfboards are crafted from a durable, clear material, giving them an almost futuristic look. They’re equal parts functional surfboard and eye-catching art piece.

Handcrafted Surfboards: Local Artisan Creations

The surfboards on display here aren’t just mass-produced—they’re handcrafted pieces of art. Many are shaped by local artisans, and some of the most premium boards in the collection can fetch $5,000 to $6,000. Whether you’re looking to ride the waves or hang one on your wall, there’s a board here for you.

Customer Experience: Exceptional Staff and Local Discounts

What really sets Ron Jon apart is the staff. Friendly, knowledgeable, and genuinely stoked about surfing, they’re always happy to help—whether you need advice on picking out a wetsuit or tips on local surf spots.
And here’s a pro tip: if you’re a Florida resident, make sure to mention it at checkout. Locals get a 15% discount, which is a pretty sweet deal considering the quality of the gear here. Whether you’re here to shop, browse, or just soak in the surf culture, Ron Jon Surf Shop delivers an experience that’s as iconic as the waves crashing just down the road.

The Ron Jon Surf School

If you've ever dreamed of riding a wave but never quite knew where to start, Ron Jon Surf School has your back—literally. Nestled right near the flagship store in Cocoa Beach, this surf school isn’t just about teaching; it’s about sharing the soul of surfing with everyone who’s willing to give it a shot.

Learn to Surf with Expert Instructors

Whether you're a total beginner who’s never stepped on a board or someone looking to refine their technique, the Ron Jon Surf School offers lessons for all skill levels. The instructors are experienced surfers who know the local waves like the back of their hand. They’ve got the patience, knowledge, and most importantly, the vibe that makes you feel right at home in the water.
You’ll start with the basics on the sand—learning how to paddle, balance, and pop up on the board. Then, it’s off to the waves for the real fun. And don’t worry, they’ll be right there beside you, helping you navigate each break until you catch your first wave.

Surf Lessons for All Ages and Skill Levels

Age is just a number at Ron Jon Surf School. They offer private lessons, group sessions, and even surf camps for kids and teens. Whether you're 8 or 80, the ocean doesn’t care—and neither do the instructors.
Some packages include equipment rentals (like surfboards and wetsuits), so you don’t have to stress about showing up with the right gear. Just bring yourself, your swimsuit, and a good attitude.

Why Surfing at Cocoa Beach Is Special

Cocoa Beach isn’t just the home of the world’s largest surf shop—it’s also known for having gentle, rolling waves that are perfect for beginners. The water’s warm for most of the year, and the beach vibe is incredibly laid-back.
Plus, there’s something pretty magical about learning to surf just a stone’s throw away from the Kelly Slater statue, knowing you’re paddling out in the same waters where the surfing legend first learned his craft.

More Than Just a Lesson: It’s an Experience

Learning to surf isn’t just about standing up on a board—it’s about feeling the ocean, understanding the waves, and soaking in the freedom that comes with every ride. Whether you wipe out 100 times or catch the wave of your life, you’ll leave with a salty smile on your face and a story to tell.
So, if you’re in Cocoa Beach and looking for something unforgettable to do, don’t pass up the chance to learn to surf at Ron Jon Surf School. It’s not just a lesson—it’s a rite of passage.

The Ron Jon Surf Museum

If the Ron Jon Surf Shop is the heart of Cocoa Beach surf culture, then the Ron Jon Surf Museum is the soul. Just a short walk from the flagship store, this cozy but rich space is a hidden gem for anyone curious about the history of surfing and the iconic figures who’ve shaped it.

A Free Look into Surfing History

First off, let’s address the best part: It’s free to enter! While donations are welcome to help preserve this little slice of surf history, there’s no admission fee, making it an easy and accessible stop during your Cocoa Beach adventure.
The museum may be small, but every square inch is packed with surfing memorabilia, vintage surfboards, and photographs that tell the story of how surfing became a cultural phenomenon—not just in Florida, but around the world.

Iconic Memorabilia and Artifacts

Walking through the museum feels like flipping through a scrapbook of surfing history. You’ll see everything from classic longboards to worn wetsuits that have seen more waves than most of us ever will. The walls are lined with black-and-white photos of early surf pioneers, capturing moments of triumph, style, and pure stoke. Some standout artifacts include:

• Hand-shaped wooden surfboards from the early days of surfing.
• Vintage photos of Cocoa Beach surfers who paved the way.
• Rare memorabilia from surf competitions that made history.
• It’s like a time capsule dedicated to wave riders and the salty dreamers who made surfing a way of life.

Kelly Slater: The Local Legend

You can’t talk about Cocoa Beach or surfing history without mentioning Kelly Slater—the GOAT (Greatest of All Time) of surfing. Born and raised right here in Cocoa Beach, Kelly is an 11-time World Surf League Champion and remains one of the most iconic athletes in the world.
The museum proudly showcases tributes to Kelly Slater, including photographs, competition memorabilia, and stories that highlight his incredible journey from local kid catching waves to global surfing icon.
And just in case the museum doesn’t satisfy your Slater fandom, don’t forget to snap a photo with his statue outside the Ron Jon Surf Shop!

A Quick Visit That Leaves a Lasting Impression

Sure, the museum isn’t sprawling—it’s just one room. But what it lacks in size, it more than makes up for in character. The carefully curated displays and passionate storytelling make it well worth the visit.
Whether you’re a die-hard surfer, a history buff, or just someone who loves cool stories, the Ron Jon Surf Museum is a must-visit stop on your Cocoa Beach adventure. It’s a reminder of the passion, perseverance, and salty spirit that keep surfers paddling back out, wave after wave.

Ron Jon Surf Shop – More Than Just a Store, It’s an Experience

Visiting Ron Jon Surf Shop in Cocoa Beach isn’t just about grabbing a t-shirt or picking out a new surfboard—it’s about stepping into a world where the surf culture thrives. From its humble beginnings in 1959 in Ship Bottom, New Jersey, to becoming the largest surf shop in the world, Ron Jon represents more than just a retail space—it’s a symbol of passion, adventure, and the endless pursuit of the perfect wave.
Whether you’re exploring the 52,000-square-foot flagship store, checking out the Kelly Slater statue, learning to surf at the Ron Jon Surf School, or diving into history at the Surf Museum, every corner of this place tells a story. It’s not just about what you buy—it’s about the experience you walk away with.
So, whether you’re a die-hard surfer, a beach lover, or just someone looking for a slice of that laid-back Florida vibe, Ron Jon Surf Shop is a must-visit destination. It’s a place where the ocean breeze meets retail therapy, where stories are shared over surfboards, and where every visitor leaves with a little more sunshine in their soul. Next time you find yourself cruising down A1A Beachfront Avenue, pull over, step inside, and let yourself get lost in the magic of Ron Jon Surf Shop. Trust us—it’s worth every salty second.