About Us
At SUAY, we believe in adventure, sustainability, and making waves—both in style and in impact. Born from a love of travel, surf, and the ocean, our brand is more than just clothing—it’s a movement. Every piece we create tells a story, embraces eco-conscious fashion, and fuels marine conservation efforts. Dive into our journey below.
WHO ARE WE?
We’re Loïs (Frenchie) and Veerle (Dutchie) – two adventure-seekers brought together by fate, surf, and a shared love for exploring. Our story began three summers ago in France, where we both worked to fund a dream trip to Asia. That journey took us to the paradise of Hiriketiya, Sri Lanka, where we found not just waves but also deep connections. Cruising the coast in a TukTuk with our newfound local family, an idea was born: to create the ultimate beach-style longsleeves and tees that capture the spirit of freedom and adventure.
From there, our travels continued – through the colorful chaos of India and the electrifying pulse of Thailand. It was in Thailand, during a sun-soaked poolside session, that we stumbled upon a word that would define our brand: SUAY – meaning beauty in every sense. From golden sunsets to effortless style, SUAY embodies everything we stand for.
OUR VISION
At SUAY, sustainability isn’t a trend—it’s our foundation. Every piece we create is screen-printed by hand using eco-friendly inks. Our packaging? 100% recycled. Our fabrics? Only the best: 100% organic cotton, GOTS-certified, Fair Wear Foundation-approved, OEKO-TEX Standard 100, and PETA-certified.
But we don’t stop at sustainable materials. Our clothing is crafted in factories powered by renewable energy, using low-impact raw materials to reduce our footprint. When you wear SUAY, you're not just rocking a killer fit—you’re making a conscious choice for a greener, more ethical future.
OUR MISSION
In 2023, we teamed up with The Coral Planters, an organization dedicated to restoring marine ecosystems. These eco-warriors work tirelessly to collect coral fragments, transplant them onto frames, and regenerate underwater biodiversity.
And here’s where you come in. Every purchase from SUAY directly supports coral restoration efforts. That means when you grab one of our tees or longsleeves, you're not just adding to your wardrobe—you’re actively contributing to ocean conservation.
CONTACT US
Amsterdam, The Netherlands
Email: info@suayhype.com
OUR TEAM
Louis
Co. Founder & Screenprinting Master
Veerle
Co. Founder & Social Media Expert